So far in previewing the book Change: How to Make Big Things Happen, I’ve stuck to Damon Centola’s main thesis about creating social networks that can foster major social changes. But that’s not the only thing social networks can do. In his book, he also discusses creating networks that can foster innovation. Interestingly, an optimized social network for societal change...
Let’s say you want something to happen. And it’s not something small. It’s something that requires people to change their behavior in a big way. I’m not taking about wanting a bunch of people to watch a funny video or get chicken pox (aka simple contagion). I’m talking about big social changes, like wanting a bunch of people to think...
This blog post is about how to go viral and spread social change. When you read the above sentence, were you thinking that these are one and the same thing? Were you thinking that to spread social change, you have to go viral? If you were thinking that—as is entirely logical, and as the prevailing view has been for decades—you...
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